The Australian Multi-Generational Travel Trends report examines the travel habits and behaviours of four distinct generations of Australians: Generation Z, Millennials, Generation X, and Baby Boomers.
The report offers illuminating insights into the differences and similarities in the ways these generations plan, engage with, and enjoy travel. For example, while millennials took the most trips, baby boomers were shown to prefer longer vacations.
Download the full report here.